Fender Stratocaster - Reissue Strat Information
The first 2 years of the 1980's marked a time of great change at the Fender company. A new team of employees were hired to re-shape Fender's image among eyes of guitar players. It is well known that the 1970's were a time of poor build quality and growing skepticism to Fender's ability to produce quality instruments. As a result of this Fender's sales declined markedly in the mid and late 1970's. One of these new employees, Dan Smith, spearheaded these issues by closing down production, developing new product lines, and emphasizing build quality. A direct result of this effort was the introduction of the Fender American Vintage Reissue Series.
This series of instruments included reissues based off a 1957 Strat, 1962 Strat, 1952 Tele, 1957 and 1962 Precision Bass, and a 1962 Jazz Bass. Production of these instruments at the Fullerton, Ca factory started around April-May of 1982 and continued until the Fullerton, Ca factory closed its doors the first month of 1985. About 16,000 reissue instruments were produced at the Fullerton factory. Production continued at the new Corona, Ca factory the very last months of 1985 and continue to the present day. To date, over 200,000 Fender American Vintage Reissue Instruments have been produced.
Within these pages you will find detailed descriptions and photographs of each aspect of an American Vintage Reissue Stratocaster, as well as the changes that occurred since the AVRI stratocasters introduction in 1982. These instruments went through several changes since their release in 1982, particularly within the first year of production. Each change will be highlighted and described.